Plum & Ashby - Rebrand, Brand Strategy & Creative Direction

Brand strategy and creative direction for the rebrand of Plum & Ashby, developing the identity concept in collaboration with a brand agency who led execution of the wordmark, logo and packaging.

Concept and art direction for photography, including a scent story series from concept to execution. The rebrand led to new wholesale opportunities with Selfridges and Anthropologie.

"Twig helped us articulate who Plum & Ashby really is and translate that into a brand that feels distinctive and enduring."
Vicky White, Founder, Plum & Ashby