Pairs - Creative Direction & Rebrand
Launch and Christmas campaign
Photographer: Rahel Weiss
Creative direction for the rebrand of Pairs, working across product, branding, packaging, website and imagery in collaboration with agency partners. Led colour and naming decisions across a complete product range overhaul, while overseeing press, social and copy.
Art direction for the launch and Christmas campaigns, from concept through to execution.
“Those Correct Grey socks are, well, the correct grey.”